Client
MG Motor UK
Discover
MG Motor UK had planned a National Dealer Conference to be held at the Hilton Birmingham Metropole. They wanted a conference to create a real buzz about the brand and make it a memorable experience.
Develop
ZZ proposed a structure where the audience would not be subjected to “death by PowerPoint” but rather a script and support material written and created to excite and engage the audience. And not just a conference about self-congratulating for the 2018 results, but to look ahead to the future of MG.
Define
MG is one of the fastest growing car brands in the UK, with a fantastic product and service offering for customers. New products include fully electric vehicles and up to 7 years’ warranty on new cars. A key part of the service offer for 2019 and beyond is a free cuddly toy bear and a year’s free MG Assistance breakdown cover whenever an MG owner has a service at a franchised dealer. A key part of the conference was to get the dealer network behind the customer offer. ZZ proposed “bringing the bear to life” and naming the bear “Morris” after Morris Garages, the origins of the initials MG.
Deliver
ZZ wrote the scripts, created dynamic presenter support materials and produced all the videos. Morris the bear became the star of the show with lots of requests for selfies with Morris at the awards dinner following the event. The whole event created a long lasting effect with the dealer network still talking about Morris, long after the conference.
