Printed Media | Layout + Design | Print Management
Vauxhall Finance Plc
Vauxhall Finance Plc asked us to review their existing suite of marketing collateral and simultaneously create a new corporate identity in line with the new Vauxhall brand guidelines.
With an array of customer brochures already in use and designed by different agencies, the consistent look and feel of font, layout, image style and colour palette had drifted slightly off brand. Our task was to bring all marketing pieces together, elevate the designs with a fresh cohesive look and feel and ensure the new materials adhere to current guidelines.
Working closely with Vauxhall Finance Plc and the Vauxhall brand managers we first agreed which key items to re-design and in what format. Layout, colours, images and font style were addressed and finalised by ZZ and we then presented a series of new designs which spanned across A4, square and A5 formats. Concurrently we developed a new logo identity for Vauxhall Finance Plc which reflected then recently refreshed Vauxhall brand identity system.
For Vauxhall Finance Plc (indeed any company) – the importance of marketing materials looking current, fresh and on brand is essential. The message this delivers to customers is one of confidence and can often influence consumer buying decisions and whether they are happy to affiliate themselves with the Vauxhall Finance brand. The client was extremely pleased with the new range of marketing materials and going forward the process of generating new pieces is efficient, cost effective and importantly on brand.